Grad School Work
A paper promotion project for French Paper's Pop-Tone paper line. The message of the book is to highlight the transformation of the American Dream from what it meant back in the 1950's to what it currently stands for. By utilizing the wide variety of bright colors available within the paper line, the 'in-your-face' aesthetic helps to emphasize the importance of what such a drastic change means for all of us, especially in today's economy. Project includes the book, swatch cards and a website.
Pop-Tone Book on ISSUU