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MFA Thesis

The objective of UChews is to develop and design a solution to combat obesity and major health issues on the rise amongst college students.

In order to reach college students, we have to understand them and why they do the things they do. When it comes to food, college students are prone to go for what is cheap, convenient and accessible. In order to make healthy food as attractive and enticing as fast food, it must meet this specific criteria. 

Enter the mobile market. With the food truck concept taking over America, why not improve upon an already incredible and successful idea. This is where UChews comes in. It is the healthier older sister to the food truck. It provides students with access to wholesome nutritious foods that they can grab on-the-fly on their way to class. UChews offers an array of healthy wraps and salads, hot oatmeal and breakfast sandwiches as well as soups in the winter and smoothies in the spring.

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  Grad School   MFA Graphic Design Thesis   The mission of UChews was to develop and design a solution to combat obesity and major health issues on the rise amongst college students.   UChews is a mobile market that provides students with on-the-go access to wholesome nutritious foods. UChews offers an array of healthy choices wrapped up for ease of transport. The branding and packaging is approachable, energetic and a play on existing junk food packaging.     Thesis Book    on ISSUU  

Grad School
MFA Graphic Design Thesis

The mission of UChews was to develop and design a solution to combat obesity and major health issues on the rise amongst college students. 

UChews is a mobile market that provides students with on-the-go access to wholesome nutritious foods. UChews offers an array of healthy choices wrapped up for ease of transport. The branding and packaging is approachable, energetic and a play on existing junk food packaging.

Thesis Book on ISSUU